What is important for a Corporate design is the universal viability of colour, typeface, signet and so on.
It’s not always about making a Corporate Design. More often than not a Corporate Design has developed naturally as a result of various advertising activities. The recognition value that has emerged from this process is plain cash. It doesn’t make sense to develop a completely new design which your customers have to learn to recognize again. Sometimes only a redesign of all advertising media is necessary and a suitable documentation for all partners involved in the process.
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